LOS ANGELES 12-14 SEPT 2018

LOS ANGELES 12-14 SEPT 2018

Machine Learning for Mobile Marketing

Partner Programs

Date & Time

Thursday, 14 Sep 2017

9:30 am - 10:00 am

Description
The technologies and new channels for reaching users in mobile have evolved at breakneck speed, but the marketing tools have struggled to keep pace. In this talk, we will focus on how machine learning can provide marketers with dynamic out-of-the-box models to predict and prescribe the optimal marketing strategies along with forecasting estimates on ROI broken down by the marketing channels of choice.