Consumers around the world are using messaging apps to not only chat with friends but also connect with brands, shop and watch content online. Advances in AI combined with this rising popularity of mobile messaging apps are sparking a new wave of innovation which is more conversational and more personal in nature. Messaging apps have become the preferred means of communication on mobile devices exceeding social apps in popularity. Brands have realized the enormous opportunity in creating more personal, conversational experiences for interacting with customers and exposing these through an array of platforms. This session will showcase the latest innovations in AI technology. Experts will explore the increased desire and expectations of endless, personalized convenience, creating branded experiences that provide a better, more personalized and real time customer experience.