San Francisco 12-14 Sept 2017

San Francisco 12-14 Sept 2017

Augmented Reality and Virtual Reality in the Enterprise Summit

GSMA Summits

Date & Time

Wednesday, 13 Sep 2017

11:00 am - 4:00 pm


Moscone West, Level 2, Theater 2004


It has been said that Augmented Reality (AR) and Virtual Reality (VR) will be central to the future of the internet. While AR and VR take different approaches, long-term success for both technologies require success in the enterprise market.
Individual innovations in Augmented Reality are beginning to transform enterprise segments, including workplace collaboration, manufacturing, logistics, design and medicine. But analysts and technology influencers agree that AR’s success the enterprise market will determine and lead the consumer market.
Virtual Reality in immersive entertainment and gaming experiences has tended to capture the public and industries imagination to date, but incredible opportunity remains elsewhere in the far more diverse and profound enterprise sector.
The potential of Augmented Reality and Virtual Reality applies to more vertical sectors than not, from manufacturing, medicine, automotive, education, oil and gas, retail, transportation, real estate, and security. It is important however to not just focus on the individual examples and possibilities, but to understand how they can be successfully implemented and scaled to ensure AR and VR in the Enterprise achieves its broad potential, so it becomes a ubiquitous part of enterprise working processes.