Autonomous and semi-autonomous cars seem to have quickly moved from science fiction to an inevitability. Trials are ongoing, and in Mobile World Congress Barcelona, Robocar launched the first-ever driverless race car. As the reality of driverless cars comes closer, cities, laws, drivers and the public as a whole need to adapt to accommodate this upcoming technology. What ethical implications will autonomous vehicles have in the case of accidents? What cellular technology, inside and outside of the car, will be required to deliver this driverless revolution? These connected vehicles will not only be driverless, but ownerless, especially in crowded urban areas, where cars remain unused 95% of the time and rapidly depreciating. In order to deliver a regular tailored service, partnerships are forming between media companies, automotive manufacturers and other ecosystem players. The surge in self driving technology and the connected user will allow cars to provide a service entirely customized to the person riding it, their mood, time of day or even their destination.