*Tours are twice a day, per topic, Tuesday through Thursday during Mobile World Congress Americas. You must register for a tour when you complete your MWC Americas pass registration. If you already have a pass, you can register for tour in the "My Registration" menu. An additional fee of $50 is required.
Commerce has become more distributed than ever before. The collective rise of ecommerce, Omni-channel solutions, retail technology, mobile and the Internet of Things has changed where and how retailers engage with shoppers and the pace of disruption is quickening. No longer contained by walls and websites, distributed commerce is happening everywhere. At MWC17, The Retail & Digital Commerce Tour aims to show attendees the latest in in-store digital and technical advancements, as well as displaying innovative shopping and retail solutions that can be applied wherever the shopper may be to make the buy happen.